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WHAT WE LEARNED FROM TALA & BRADEN : SIMPLE BRANDING

20 April 2020

SIMPLE WORKS / THE POWER OF SIMPLE BRANDING AND HOW TO GET THERE 

WITH TALA AND BRADEN

Tala and Braden have always been my to go to consultants on the importance of branding and identity and on how it is a step towards the growth I am seeking for my THHABA. We always enjoy creative conversations that help me develop a better picture of what Ineed to focus on and invest in for my brand. On the impact of simple branding and on how to advertise in this uncertain Ramadan, allow me to share with you the summary of what Tala and Braden had to say,

ON BRAND IDENTITY

Your brand’s identity is the essence and personality of your brand.

It determines what your brand is, and is influenced by what your goals and values are . The identity is the voice in which your brand communicates and is therefore not only a logo or a color pallet and font combination, but rather a complete profile and series of guidelines that are a reflection of your values, goals and strategy.

 

ON BRAND STRATEGY

Your brand strategy and identity cannot not be addressed separately, the identity is the visual representations of the strategy that has been carefully developed for that brand.

 

WHY SHOULD A BRAND/BUSINESS INVEST IN ITS IDENTITY? 

The best thing to do is to ask yourself: Where am I going? And why do I need to invest in a Brand Identity?

Are you an online only brand? or do you have a brick and mortar presence?

Do you want to reach new markets and become more global or is your focus local and niche?

 

WHAT DO WE NEED TO KNOW BEFORE WE SIT WITH A BRANDING CONSULTANT?

1. What do you (your brand) do?

2. How do you do what you do?

3. Do you know the profile of your ideal customers?

4. How can you help your customers with your product or service?

5. How do you want to give back to the people?

 

ON SIMPLICITY

Simplicity is easier to communicate and to adapt in visual communications.

The simpler your brand is, the more you will stand out from the clutter.

A disorganized and busy brand will project that image to its prospect clients and customers.

Clutter and noise is distracting and therefore the simpler you are the easier it will be for people to remember you.

 

WHAT ARE THE MAJOR ATTRIBUTES THAT ARE NECESSARY TO DEVELOPING A BRAND IDENTITY?

1. Your brand statement

2. Your brand’s personality attributes.

3. Your brand values

4. Your brand promise.

  

ONCE YOU DECIDE ON GOING FORWARD WITH MEETING WITH POTENTIAL STRATEGISTS AND CONSULTANTS

1. Make sure you know what you want.

2. Write down your goals and narrow them down to what you think are the most important ones.

3. Be confident and firm about your goals.

4. Find the right team of people that you would like to work with, a team (or individual) that you feel understands you and ones that you feel comfortable with. Just like any relationship, chemistry is important!

5. Be honest and communicate clearly.

6. It is okay to ask to work with a specific team or creative in agency, so feel very comfortable asking for that.

 

ON CREATING CONTENT AND ADVERTISING FOR RAMADAN 2020

We are all venturing together into uncharted territory, this time around there is no formula for success. It is a time where you need to be smart, and it is not going to be that simple.

Try not to be reactive

Maintain simplicity

Know who you are as a brand and how you can help, update or entertain

Remember your brand values

Address your community

 

Braden Deatcher
Ad creative with over 8 years experience working on local / global brands such as Jeep, Dodge, Pizza Hut, Under Armour, Majid Al Futaim, WeGo, among others. 
Braden studied advertising in the UK (Southampton Solent University grad). Worked previously at MCN, Nomads and Publicis Groupe. 
He is currently an Associate Creative Director at M&C Saatchi. 
 
Tala Ali 
Ex-ad creative with over 10 years experience working on local / global brands such as Ford, Voltaren, Handball World Championship, RTA, Ooredoo, among others. 
Tala Studied advertising in the US (CU Boulder + Miami Ad School grad). She worked previously at Leo Burnett, Saatchi & Saatchi and GTB. 
Tala is currently a Writer and Freelance Creative Consultant. 

If you would like to contact Braden and Tala, feel free to pop them an email: Bdeatcher@gmail.com / tala.alali@gmail.com