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WHAT WE LEARNED FROM SAMA : VENTURING INTO E-COMMERCE

18 April 2020

TAKING YOUR BUSINESS TO E-COMMERCE

WITH SAMA ALWASMI

Sama and I met when she was working in Alyasra and I have always been a fan of her sence of style, obviously. I was advised to talk to her about her experience in consulting on launching and working on several E-Commerce platforms for businesses in the fashion industry, and her insight whicj=h she generouslyu sharew with us is a reflection of not only her experience in E-Commerce, but a deep understanding of the past present and predected future of fashion and web retail. 

Let me share with you the summary of what Sama talked to us about,

 

TO GET YOUR CUSTOMERS TO REACH YOUR WEBSITE AND HAVE THE BEST EXPERIENCE

In order for you to be able to translate your customers experience to an E-Commerce platform, you need to first have your brand identity ready for implementation.

Your website is the last point of contact in E-Commerce with your customers and therefore you need to build your story leading them to the website.

When customers reach your website, they should already know your brand and they should have already bought into your brand and ideology.

Social Media is your “social” Platform, and your website is there to offer the product or service.

 

ONCE YOUR CUSTOMERS REACH YOUR E-COMMERCE PLATFORM: HOUSEKEEPING IS KEY!

The customers experience on your website should be carefully studied and translated from your brick and mortar customer experience.

The human factor in their E-Commerce experience is key to keeping them satisfied and encourages them to come back.

Invest in analytics that would allow your customers experience to be as personal as possible.

If their experience was not easy, then it most probably was not of satisfaction.

Reduce noise and friction by keeping it simple and seamless. The fewer the clicks and blocks to fill the better.

  

WHAT DO WE NEED TO VENTURE OUR BUSINESS INTO E-COMMERCE?

You have to start by realizing and admitting the importance of having an E-Commerce presence. It is predicted that in 2022, E-Commerce will take 36% of the market share, and this prediction was before the Covid-19 Pandemic that will affect the customer behavior moving them more towards E-Commerce.

It is a recommended practice to hire an E-Commerce consultant, the consultant will analyze your business module and assist you in deciding which platform fits your strategy, services and growth plan.

The Consultant will also be able to assist in conveying your brick and mortar experience into a seamless experience for your customers.

The Brand Identity is also a very important for many businesses that want to maintain consistency in their experience.

 

Sama Alwasmi has established herself as a foremost professional in the luxury fashion arena. With over 10 years in retail fashion, her work runs the gamut from marketing , PR and Fashion Buyig. In addition to working for the region’s largest Retailers, Sama is the creative director Of a unique ethical resort wear brand Dear Nin. In addition to her work in Fashion she also writes for several publications as well as consults for small businesses. She’s a mother of one and loves everything to do with art, design  literature, and Japanese snacks.

You can send Sama a direct message on her instagram account @samaalwasmi or pop her an email: swasmi@gmail.com